Email Marketing : Email Marketing is a method of direct marketing through electronic mail to deliver message to customer, potential customer or targeted segment for the purpose of enhancing business by attracting email users to visit and re-visit the store, organisation, or web site to purchase product or any business related reason or for sake of publicity. Due to manifold increase in net usage, email marketing has become very popular way of attracting targeted user to maximise business. As current trend suggest further manifold increase in number of internet user in developing countries email marketing will increase leap and bound. The term E-Mail Marketing usually refers to:

Sending email to potential customer to buy something immediately or convincing the current current customer to stick to particular brand for the purpose of enhancing brand loyalty.
Sending Electronic Mail for better business customer relationship for repeat business.
Sending Email for creating publicity of product, Business, Organisation etc.

Advantage : Email Marketing is very cheap compared to other means of publicity. It is fast and delivered to recipient almost instantly. Thus enabling the business owners to reach customer quickly. Email can be sent to large number of recipient at same time and it is also cost-effective. When email is sent to targeted interested people it helps in increasing business enormously.

Disadvantage : Over the period companies and individual have resorted to unfair means of reaching mass by indiscriminately sending emails to everyone. These unsolicited emails are known as spam. These spam cause untold harassment to email users. Thus such types of marketing method should be used judiciously. As spams are not meant for targeted segment of customer which does not generate any business.

CAN-SPAM Act of 2003 : All email marketers must know about CAN-SPAM Act which US Government brought into force to protect people from unsolicited emails. A brief details of this act states that such email must have Physical Address, Return Address, One Click Unsubscribe Email Feature etc. Non compliance of this act can impose penalty of 11000 US Dollar per penalty for email spamming.

Email Marketing with Web4i.com : Email marketing can be very useful for businees enhancement and revenue generation when it is marketed properly. It can be fruitful only when email is delivered to interested and right person it is likely to generate better ROI. One must understand the right way of email marketing as it can invite penalty as per various provisons and Act by various countries on the subject matter. We at web4i.com first analyses the business and its targeted user group. We send emails to targeted customer with respect to your business. Thus it bring more customers meaning more business and more revenue for you. An analytical and right approach at web4i.com make your business grow faster and better with current marketing trend and technology.